Positives The book is widely praised for its thorough reporting and engaging prose, characteristic of a New Yorker staff writer. Reviewers commend the author's extensive embedded journalism, having spent years interacting with the figures at the heart of the online movements discussed. Many found the book to be a crucial and timely examination of the contemporary media landscape, offering valuable insights into how certain online groups gained prominence and influenced public discourse. It is seen as an excellent resource for understanding the origins and methods of these movements, including their use of social media algorithms to spread their messages. The book is also lauded for introducing readers to key concepts that define this new era of communication and for its applicability beyond the specific American context.
Negatives Despite its strengths, several reviewers point out a perceived lack of deeper analytical insight, suggesting that the book often presents information without extensive interpretation or solutions. For readers already well-versed in online culture and extremist movements, the content may feel familiar rather than revelatory, leading to a sense of repetition or bloat in certain sections. Critics also note that the book's focus is primarily on one particular extremist group, potentially overlooking similar tactics employed by other ideological factions and thereby presenting a less balanced view. Some reviewers questioned the author's objectivity, feeling that his personal disdain for the subjects occasionally influenced the narrative or led to assumptions about their motivations. Additionally, the book is sometimes described as exhaustive and exhausting, with some finding an excessive focus on superficial details rather than broader issues.
Conclusion Overall, the book is considered an important and often unsettling account of how online platforms have been leveraged to shape political realities. While it can be a depressing read given its subject matter, it effectively chronicles a significant period in recent history. This book is highly recommended for readers who are new to the topic of online extremism and wish to understand its mechanisms and key figures. It also appeals to anyone interested in the intersection of politics, technology, and media, offering a detailed look at the forces contributing to contemporary societal divisions. However, those seeking profound new analysis, a more optimistic outlook, or a broader examination of online manipulation across the political spectrum might find it less satisfying.
