Cover of El Poder de Los Hábitos
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El Poder de Los Hábitos

by Charles Duhigg

8.26 / 10 579K ratings
Language
Spanish
Published
2019
Publisher
Vintage Espanol
Pages
480
ISBN
9780525567141
Award-winning business reporter Charles Duhigg takes us to the edge of scientific discoveries that explain why we do what we do. Through engrossing narratives, this book explores the science of habits, delving into why they exist and how they can be changed. We learn why some people and companies struggle to transform, while others seem to remake themselves overnight. From the boardrooms of Procter & Gamble to the sidelines of the NFL, and from the front lines of the civil rights movement to the labs where neuroscientists study memory, Duhigg presents a new understanding of human nature and its potential.

At the core of this exploration is the idea that the key to exercising regularly, losing weight, being more productive, and building revolutionary companies is to understand how habits work. By breaking down the neurological loop of cue, routine, and reward, the book reveals how to identify and reshape the patterns that govern our lives. It demonstrates that habits are not destiny; by harnessing this new science, we can transform our businesses, our communities, and ourselves. This book provides a framework for understanding and changing the automatic behaviors that quietly direct our lives.

Original edition

Originally published in 2012 English Random House Publishing Group

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