Empreendedores inteligentes enriquecem mais Inteligência financeira para quem já tem ou quer começar o próprio negócio

The book is praised for providing a wealth of information that many small entrepreneurs often lack, offering valuable insights for more efficient business management. Reviewers highlight its ability to bring to light crucial financial aspects frequently overlooked by business owners who may not have experienced financial guidance. It is described as offering excellent tools for entrepreneurs who lack a background in finance, with some finding it didactic and simple in its approach to equipping readers with essential knowledge. The book is seen as addressing a significant gap for new businesses that often prioritize product or service development over robust financial planning.

However, some readers found the book to be challenging, particularly for those without a foundational understanding of finance or accounting. Criticisms include its technical nature, which some found made the reading experience less engaging or even boring. One reviewer felt that to fully grasp the content, a prior course in accounting or financial administration might be necessary, indicating it may not be entirely suitable for complete beginners. Additionally, the book's primary focus on product-selling companies means it might be less directly applicable or relevant for entrepreneurs running service-based businesses.

Overall, this book appears to be a valuable resource for entrepreneurs seeking to deepen their understanding of business finance, especially in areas often neglected. While it may present some technical hurdles for absolute novices, it offers substantial knowledge that can help manage a business more effectively. It is best suited for entrepreneurs who are serious about improving their financial literacy and operational efficiency, particularly those involved in product sales, and who are prepared to engage with detailed, technical information. It serves as a comprehensive guide for those committed to mastering the financial aspects of their ventures, rather than a light, introductory read.