Hermawan Kartajaya on marketing.

The reviews consistently praise the book as a highly valuable resource in the field of marketing. Readers commend the author, Hermawan Kartajaya, often referred to as Indonesia's Marketing Guru, for his insightful approach. A key strength noted is the book's application of his Sustainable Marketing Enterprise (SME) methodology to various business cases from the late 1990s and early 2000s, with many elements of this framework still considered relevant and valid today. Reviewers also appreciate the book's narrative style, which makes complex marketing concepts accessible, further enhanced by the inclusion of highly relatable Indonesian examples.

While the overall feedback is largely positive, one reviewer expressed a sentiment of indifference with a simple "meh." This suggests that not every reader found the book to be particularly captivating or impactful, standing as the sole minor point of dissatisfaction amidst otherwise strong praise.

In conclusion, the book is generally regarded as an excellent and highly recommended read for anyone interested in marketing. Its enduring relevance, combined with the author's expertise and engaging presentation style, makes it a valuable contribution to the field. This book would particularly appeal to marketing professionals, students, or individuals keen to understand Hermawan Kartajaya's distinctive marketing philosophy and its practical application through real-world examples. It is best suited for those seeking foundational marketing insights presented in an accessible, story-driven format.