Positives The reviews highlight the book as a well-written, engaging, and often humorous critique of the Walt Disney Corporation. Many readers appreciate its cynical yet smart-ass tone, which offers a distinctive perspective, particularly from a Florida resident's viewpoint. The author is praised for effectively exposing the corporate machinery, power, and business tactics that operate behind Disney's family-friendly image. Reviewers found it informative in detailing Disney's significant influence in Florida, including its land acquisitions, political sway, and overall brand omnipresence. For those seeking a less idealized view of the company, the book serves as an insightful "palate cleanser," making readers consider the realities behind the fantasy.
Negatives However, the book faces several criticisms, primarily regarding its brevity, often described as an essay or tract rather than a comprehensive book, leading to questions about its value for money. Its publication date in 1998 is frequently cited, with reviewers noting that much of the content, especially its focus on past corporate leadership and specific events, feels dated. Some readers felt the author's strong contempt for Disney occasionally led to "misdirecting filler," focusing on tourists or opportunists rather than solely the corporation itself, or creating a sense of Disney's culpability where the presented facts were less conclusive. The tone, while appreciated by some, was found by others to be overly vitriolic, a "constant rant" driven by personal animosity rather than balanced investigative reporting, with some arguments perceived as weak or unconvincing in proving Disney as an "evil empire."
Conclusion Ultimately, this book is described as a polemical, often entertaining, and quick read that provides a highly cynical take on the Disney corporate entity. It is particularly recommended for readers who enjoy the author's distinctive, sharp-witted style and who are open to a critical, unflinching examination of a powerful global corporation. Those familiar with or residing in Florida may find its local insights especially resonant. Conversely, die-hard Disney fans or those seeking an unbiased, deep dive into corporate ethics might find the strong opinions and dated material less satisfying. Despite its perceived flaws, it stands as an interesting, albeit short and opinionated, counter-narrative to the widely accepted "Disney magic."
