Lean Startup: Schnell, risikolos und erfolgreich Unternehmen gründen - Eric Ries
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Lean Startup: Schnell, risikolos und erfolgreich Unternehmen gründen

by
Language
English
Published in
Publisher
Muenchner Verlagsgruppe GmbH
ISBN
9783864142352
Most startups fail. But many of those failures are preventable. The Lean Startup offers a systematic, scientific approach to creating and managing startups and new products in an age of extreme uncertainty. It provides a method to continuously test a vision, adapting and adjusting before it's too late. Rather than creating elaborate business plans, this approach is about rigorously testing your ideas through a cycle of building, measuring, and learning.

This book introduces a new way to manage businesses that is being adopted around the globe. It will teach you how to steer your startup, when to pivot, and when to persevere in the face of hard facts. By applying the principles of validated learning and innovation accounting, you can learn what your customers really want and build a sustainable business with maximum acceleration. It's an essential guide for entrepreneurs, innovators, and managers looking to navigate the foggy landscape of new venture creation.

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Original edition details

Original language
English
Original publisher Portfolio Penguin

Other editions (7)