Positives Reviewers widely praise this book as an exceptionally comprehensive and in-depth resource for the history of graphic design. Many consider it a unique and foundational text, often being the first or only publication to consolidate such a vast amount of information on the subject. Readers highlight its immense educational value, noting how much they learned about the evolution of design, its influences, and key milestones, which significantly enriched their understanding and vocabulary. The book is frequently lauded for its extensive collection of illustrations and images, serving as an excellent visual reference. It covers an impressive timeline, tracing design from its earliest forms through to the modern era, and is seen by many as an essential tool for understanding the broader context of the field.
Negatives Despite the strong content, a significant and recurring criticism centers on the book's own graphic design and layout. Many reviewers find it poorly designed, citing issues such as a disorganized layout, inconvenient placement of image references often far from their corresponding text, and the use of a sans-serif typeface for lengthy body copy, which readers found made it difficult to read and comprehend. This poor design frequently led to a frustrating reading experience, with some describing the text as dull, repetitive, and overly hyperbolic in its descriptions of innovations. Other criticisms include a perceived narrow focus on Western history, with some reviewers noting a lack of representation for indigenous and non-white designers and influences. Additionally, some felt that later chapters became a mere listing of individuals rather than cohesive overviews, and that certain sections felt outdated, particularly regarding recent digital advancements.
Conclusion Ultimately, this book is widely regarded as an indispensable and foundational text for anyone interested in or practicing graphic design, despite its noted flaws. While its challenging layout and dense writing style may deter some, its unparalleled depth, breadth, and comprehensive coverage of design history make it a mandatory read for students, educators, and professionals alike. It is particularly recommended for those seeking a thorough understanding of design's historical context, its evolution, and the interconnectedness of various artistic and cultural movements. Readers who prioritize exhaustive information over an easy reading experience, and those looking for a robust reference work, will find immense value in this extensive historical overview.
