NEW WAVE MARKETING

Reviewers widely commend this book for offering a fresh and innovative perspective on marketing in the modern era. Many found it highly insightful, particularly in understanding how advancements in information technology and the rise of Web 2.0 have fundamentally reshaped traditional marketing paradigms. The book is praised for its ability to enlighten readers, encourage adaptive thinking, and provide valuable knowledge for marketers seeking to upgrade their skills and embrace new concepts like brand activation and community-based marketing. It is seen as a crucial guide for navigating a "flat" and borderless market where customer interaction is paramount.

While largely positive, some readers noted that parts of the book's content might already be familiar to those who regularly follow the author's work or related publications. One reviewer also mentioned a desire for more detailed elaboration on every page, suggesting that some sections could benefit from greater depth or extensive discussion. However, these points do not significantly detract from the overall positive reception.

Overall, this book is highly recommended for anyone looking to understand and adapt to the evolving landscape of marketing. It is particularly suitable for marketers, business professionals, and individuals keen on enhancing their skills and embracing innovative strategies driven by technological change. The book effectively highlights the shift towards a more interactive, customer-centric, and horizontal market, making it an essential read for those ready to navigate the new wave of marketing.