Search engine marketing. Strategie e strumenti per fare business nel Web 2.0

Readers praise this book as an excellent resource for anyone looking to enter the field of internet advertising. It is particularly highlighted for its ability to help beginners take their initial steps, providing a solid foundation for understanding the core concepts and terminology of the industry.

Based on the provided feedback, there are no criticisms or negative points raised about the book. The reviews available do not contain any specific areas for improvement or aspects that readers found unsatisfactory.

In conclusion, this book appears to be highly recommended for absolute beginners in internet advertising who need to break the ice and familiarize themselves with the subject matter. It serves as an effective introductory guide, making it ideal for those seeking to grasp fundamental terminology and concepts before delving deeper into the field.