Ta eutrapela tēs diaphēmisēs sto perasma tōn chronōn

This book is lauded as a wonderful, enjoyable, and well-documented exploration of old Athenian advertisements from 1834 to 1940. Reviewers praise the author's meticulous and extensive research, which delves into the daily lives and consumer habits of past generations through a rich collection of illustrated texts, ads, and commentary. The writing style is highlighted for its vividness, personal humor, and insightful perspective, making the historical journey both entertaining and nostalgic. The book effectively connects the evolution of advertising with broader societal changes and offers a unique comparison between Greek and international advertising trends of the era, presenting a treasure trove of incidents and personalities from a bygone time.

While largely positive, one reviewer noted that the text could have been more concise. This suggests that some readers might find the detailed historical and folkloric approach, while comprehensive, occasionally extensive in its presentation.

Overall, this is considered a special and valuable book, delivering the product of years of diligent research in an engaging and imaginative way. It is highly recommended for readers interested in Greek social history, the cultural nuances of daily life in old Athens, and the fascinating evolution of advertising. Those who appreciate thoroughly researched historical narratives presented with humor and a touch of nostalgia will find this book a rewarding and insightful read.