That Will Never Work

This book is widely praised as a fascinating and entertaining account of Netflix's early days, reading like a corporate thriller filled with challenges and twists. Readers appreciated the author's engaging writing style, which often elicited smiles and chuckles, making the complex journey of a startup accessible and enjoyable. The narrative offers detailed insights into the initial struggles, such as server crashes and innovative solutions like DVD mailers, as well as the strategic partnerships that were crucial for the company's survival. It highlights the development of Netflix's legendary company culture and provides valuable leadership and life lessons, including the importance of optimism, persistence, and not accepting "no" as a final answer. Many found the book to be inspiring, educational, and a realistic portrayal of the tech world, emphasizing the continuous testing of ideas, calculated risks, and the necessity of adaptation.

However, some readers found the book to be overly long and repetitive, with criticisms directed at the author's narrative style, which occasionally felt like bragging or self-promotion. Several reviewers expressed that the author came across as unlikeable or unrelatable, particularly due to a perceived focus on personal success and wealth. The book was also criticized for its structure, with some feeling it meandered between a business book, a biography, and a company history, leading to sections that could be skimmed without missing much. A common point of contention was that the book primarily covers the very early stages of Netflix, ending around the time of the IPO and not delving into the streaming era, which disappointed those expecting a broader company history. Some also perceived a "chip on the shoulder" from the author, suggesting a narrative that might omit certain details or serve as a personal bid for recognition.

Overall, "That Will Never Work" offers a unique blend of memoir, modern history, and business insights, providing an authentic look into the turbulent beginnings of a global entertainment giant. Despite divided opinions on its style and scope, many recommend it as an insightful read for entrepreneurs, aspiring founders, and anyone deeply interested in the startup ecosystem. It is particularly suited for readers who enjoy stories that combine business challenges, leadership lessons, and personal journeys, and who are curious about the raw, often chaotic process of building a company from the ground up, rather than a detailed account of its later growth or specific business strategies.