
The Innovator's Solution
Clayton M. Christensen, CLAYTON M. RAYNOR CHRISTENSEN (MICHAEL E.), Oliver K Bates
2003 · 2013 edition
320 pages
Marketing and sales books show you how to find customers and win them. Branding, advertising, social media, copywriting, pricing and negotiation are covered, from timeless principles to current tactics. Useful if you run a business, work in the field or simply need to sell an idea.

Clayton M. Christensen, CLAYTON M. RAYNOR CHRISTENSEN (MICHAEL E.), Oliver K Bates
2003 · 2013 edition
320 pages

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