Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant
by W. Chan Kim
8.02 / 10 92K ratings
- Language
- English
- Published
- 2005
- Publisher
- Harvard Business Review Press
- Pages
- 240
- ISBN
- 9781591396192
Original edition
Blue Ocean StrategyOriginally published in 2004 English Harvard Business Review Press
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