Fashion Ads of the 20th Century

This visually stunning collection is highly praised for its gorgeous and provocative array of fashion advertisements spanning the 20th century. Reviewers highlight the clever, humorous, and revealing quotes that accompany each ad, enriching the experience. Beyond its aesthetic appeal, the book is lauded for offering a fascinating glimpse into changing cultural norms and societal shifts throughout the decades, as reflected in the advertising. The high-quality production, featuring glossy pages and a substantial feel, makes it suitable as both a coffee table book and a functional datebook, complete with celebrity birthdays for each day.

While the reviews are overwhelmingly positive about the book's presentation and content, they note the consistent and pervasive theme of sensuality within the ads themselves. The observation that "sex sells" is a pronounced and recurring message throughout the collection, with many ads featuring sexually charged imagery, sometimes overshadowing more progressive representations. This is presented as an inherent characteristic of the advertising history rather than a flaw in the book's curation. No significant criticisms regarding the book's quality, organization, or overall execution are mentioned.

Overall, this book is described as a visually rich and thought-provoking compilation that offers both entertainment and insight. It is highly recommended for readers interested in the history of fashion, advertising, and cultural studies, as well as those who appreciate a well-produced visual compendium. It serves as an engaging resource for understanding how societal attitudes have evolved through the lens of fashion marketing.