Positives Readers consistently praise the book for its engaging and accessible approach to the subject of color, branding, and their hidden meanings. Many found it packed with genuinely interesting facts and anecdotes, making it an informative and entertaining read for both newcomers and those already familiar with the topic. The physical presentation is a significant highlight, with reviewers commending its beautiful design, including color-coded chapters, a lovely ribbon marker, and colors adorning the page edges. This aesthetic appeal makes it a pleasure to hold and display, with some noting its smart appearance. Reviewers also appreciated the mingling of older and modern associations, and many learned a lot from the content.
Negatives However, some readers express reservations regarding the book's factual accuracy, categorizing it as 'pop history' rather than a rigorously researched academic text. Specific examples of historical inaccuracies are cited, leading to advice that readers should not assume every statement is entirely true. Other criticisms include a desire for broader historical and geographical scope, particularly more non-European content. While illustrations are present, some reviewers wished for more comprehensive visual accompaniment, noting that many mentioned examples were not pictured, requiring external searches. In some instances, the printed colors were also noted as not being entirely accurate to the originals, and a few factual errors were found within the stories.
Conclusion In conclusion, this book appears to be a highly enjoyable and informative introduction to the world of color for the general reader. While it may not satisfy those seeking an extensively footnoted academic treatise or perfect factual precision, its accessible writing style and engaging content make it a delightful read. It is particularly recommended for readers who appreciate beautifully designed physical books and are looking for an entertaining overview of color's impact across various fields, without needing every detail to be meticulously accurate. Those new to the genre will likely find it exceptionally informative and entertaining, offering a wealth of interesting insights and sparking further curiosity.
