The Power of Habit Why We Do What We Do in Life and Business - Charles Duhigg
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The Power of Habit Why We Do What We Do in Life and Business

by
Language
English
Published in
Publisher
National Geographic Books
Pages
400
ISBN
9781400069286
Award-winning business reporter Charles Duhigg takes us to the edge of scientific discoveries that explain why we do what we do. Through engrossing narratives, this book explores the science of habits, delving into why they exist and how they can be changed. We learn why some people and companies struggle to transform, while others seem to remake themselves overnight. From the boardrooms of Procter & Gamble to the sidelines of the NFL, and from the front lines of the civil rights movement to the labs where neuroscientists study memory, Duhigg presents a new understanding of human nature and its potential.

At the core of this exploration is the idea that the key to exercising regularly, losing weight, being more productive, and building revolutionary companies is to understand how habits work. By breaking down the neurological loop of cue, routine, and reward, the book reveals how to identify and reshape the patterns that govern our lives. It demonstrates that habits are not destiny; by harnessing this new science, we can transform our businesses, our communities, and ourselves. This book provides a framework for understanding and changing the automatic behaviors that quietly direct our lives.

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Original language
English
Original publisher National Geographic Books

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