Blink The Power of Thinking Without Thinking - Malcolm Gladwell
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Blink The Power of Thinking Without Thinking

by
Language
English
Published in
Publisher
Little, Brown
Pages
288
ISBN
9780316172325
This book is about the two seconds that can change everything. It explores the world of snap judgments and first impressions, those choices that seem to be made in an instant but are not as simple as they appear. Some people are brilliant decision-makers, able to win on instinct, while others consistently stumble. Malcolm Gladwell delves into the science of "thin-slicing," our mind's ability to find patterns in events based on narrow windows of experience. The book reveals how our brains work in the office, the classroom, and everyday life, showing that great decision-makers are not those who process the most information, but those who have perfected the art of filtering the few factors that matter from an overwhelming number of variables.

Through a series of compelling stories, "Blink" examines the power and the peril of thinking without thinking. You will meet a psychologist who can predict whether a marriage will last based on a few minutes of observation, an art expert who recognizes a forgery at a single glance, and police officers who make life-or-death choices in the blink of an eye. It also investigates the great failures of instinct, from misguided marketing campaigns to tragic errors in judgment. This is not just a book about how we think; it is an exploration of the unconscious mind that will change how you understand every decision you make.

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Original edition details

Original language
English
Original publisher Little, Brown

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