How We Decide - Jonah Lehrer
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How We Decide

by
Language
English
Published in
Publisher
Houghton Mifflin Harcourt Trade & Reference Publishers
ISBN
9781299880887
"How We Decide" by Jonah Lehrer explores the intricate science behind human decision-making, challenging the traditional view that choices are solely rational. The book integrates biology and psychology, demonstrating how both emotional and logical processes in the brain contribute to the conclusions we reach. Lehrer uses real-life stories and scientific experiments to illustrate how the brain's emotional and rational parts work together, or sometimes in conflict, to shape our actions and choices.

This book delves into the neural mechanisms that underpin our choices, from split-second instincts to carefully considered judgments. It examines concepts such as the brain's reward circuitry, the influence of biases, and the role of dopamine in learning and decision-making. By understanding the biological explanations for how we decide, readers can gain insight into improving their decision-making skills in various aspects of life, recognizing when to trust intuition and when to engage in deliberate thought.

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Original edition details

How We Decide Originally published in 2009
Original language
English
Original publisher Houghton Mifflin Harcourt

Other editions (2)

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